doodad continues to expand with QuadTech upgrade

Sussex, WI--September 2007--Commercial offset printer: doodad has upgraded its plant in Lancaster, PA, USA, by investing in a QuadTech® Register Guidance System with MultiCam® which will be integrated through a new QuadTech ICON™ platform, as part of the company’s continued growth in production capabilities.

In recent years doodad (formerly known as KAR) has extended its operations to five plants covering two-thirds of the country. It caters for customers in the shared mail and newspaper insert markets that specifically require printed products of superior quality and with fast turnarounds. It is confident its new products will help it meet these demands with the inclusion of the register guidance system.

Randy Durenberger, Production Manager, doodad, comments “One of our core values to our customers is that we can turn around a project in five days or less, so the reliability that the QuadTech system provides is vital. The new technology will allow this through maintaining and bringing the job into register quicker on startups and splices.

“We already have the Quadtech® RGS IV SERIES X on our Harris presses and are very happy with the its performance. With the new additions we are positive we can improve quality, increase run speeds and reduce makeready waste by up to 500 impressions immediately. This will all lead to a dramatic increase in productivity.”

Part of the attraction to the new products was that doodad’s press minders were already familiar with the existing system, which meant that no added training was needed in order to operate the new equipment.

“ICON’s intuitive interface will give us more overall control over the press and greater efficiency with regard to minimizing setup times for new jobs and re-runs and saving materials, while providing us with the option to integrate with other QuadTech products at a later date.” Randy added.

The company prints a wide range of items from brochures and magazines to multi-page wraps and detached address labels. It prides itself on its ability to provide a one-day delivery to more than 75% of its customers throughout the US.

doodad was founded in New York in 1969 to sell business forms, before relocating to Florida and reinventing itself as a printing company. In the 1980s it became involved with the then emerging shared mail market. This consists of advertisers combining costs to send adverts as group packages to householders.

About QuadTech

QuadTech, Inc. is the world's leading innovator of advanced color and inspection technology for the printing industry. Founded in 1979, QuadTech sells its automated auxiliary control systems in more than 100 countries to the web offset newspaper and commercial markets, packaging and converting markets, and publication gravure market. Headquartered in Sussex, WI, USA, QuadTech maintains a worldwide network of sales and service operations, and is proud to be registered ISO 9001:2008 DNV.


Craig Du Mez, QuadTech
Phone: +1 414 566 7500

Nicole O’Donoghue, Bespoke
Phone: +44 (0) 1737 215200