‘Our Passion is Your Success’ – QuadTech’s new Branding is a Hit with Customers

Sussex, WI--October 2004--QuadTech, a division of QuadGraphics, launched a new Corporate Identity this summer which reflects the consolidation of recent changes to its business, including the purchase of PressTech Controls Limited.

As a leading manufacturer of ancillary equipment for web printers, QuadTech’s products provide the ultimate in workflow optimization and quality control. Customers utilizing QuadTech’s range of register, color control, finishing and binding products experience a more efficient method of working with less waste, and ultimately more profit.

Sharon Quint, Director of Marketing at QuadTech comments, “We wanted to establish a new image that reflects our commitment to providing customers with the best products on the market. A new tagline, ‘Our Passion is Your Success’, reflects our enthusiasm and dedication to this objective.

“Our products ensure customers have systems that impact their bottom line and give them a competitive edge,” continues Sharon, “enabling them to differentiate themselves from their competitors by focusing on the processes that will deliver the highest levels of customer satisfaction.

“Our aim with the re-branding exercise and our new corporate identity is to distinguish ourselves from competitors; to emphasize our strengths and make it clear why we, in turn, can guarantee customer satisfaction. Something we are particularly proud of is our strong customer focus. We stand out from our competitors in this area with our first rate after sales care.” Sharon continues. “We’re the only company in our industry with a global service presence. With service offices around the world, we support our customers from a regional basis and usually in their native languages.”

Another significant company strength is QuadTech’s relationship to its parent company QuadGraphics. According to Sharon, this relationship is so fundamental to QuadTech’s values that its importance can sometimes be overlooked:

“QuadTech started as a group of technicians whose role it was to improve the quality of the work produced by QuadGraphics. Their work helped QuadGraphics become one of the largest and most successful web printers in the world.

“Having an ‘in-house’ test-bed for our product development is something our customers really appreciate. It puts us in a unique and ideal position for developing solutions that address the key requirements of the market, and to continually refine and improve them for applications tailored to the web offset, gravure publication and packaging industries.”

The success of the new initiative has already begun to show with a successful drupa show, comprising among others, the sale of 15 QuadTech® Autotron™ Newspaper 2800 Register Guidance Systems to The Times of India, The Tribune Trust, Jagran and the Printers Mysore Newspapers in India; in addition to an order to equip Quad/Graphics’ – purchase of ten 64-page presses from Heidelberg and MAN Roland. These presses will be equipped with a variety of QuadTech-designed auxiliary controls, including the closed-loop QuadTech® Color Control System on ICON™ with Instrument Flight®, QuadTech® Register Guidance System with MultiCam® and QuadTech® Ribbon Control System with MultiCam®. Also included are QuadTech vertical stackers/bundlers, and other computerized components.

“Our new image explains both our past and our future,” Sharon concludes. “It indicates our pedigree and the experience that positions us perfectly to anticipate customer requirements in the future. At the same time, it provides a platform from which to grow, as we strive to prove our continued commitment to excellence and to our customer’s success.”

About BALDWIN | Vision Systems (formerly QuadTech)

BALDWIN’s Vision Systems division is the world’s leading innovator of advanced color and inspection technology for the printing industry. BALDWIN | Vision Systems sells its automated control systems in more than 100 countries to the packaging and converting markets, web offset newspaper and commercial markets, and publication gravure market. BALDWIN maintains a worldwide network of sales and service operations, and is privately owned by BW Forsyth Partner, the investment arm of multi-billion dollar global manufacturing and engineering consulting firm Barry-Wehmiller.


Craig Du Mez, BALDWIN | Vision Systems
Phone: +1 414 566 7500
Email: craig.dumez@quadtechworld.com

Clare Porter, Bespoke
Phone: +44 (0) 1737 215200
Email: quadtech@bespoke.co.uk